![]() They look at the social media phenomenon and extend it to a new idea of social production.Īll these changes require us to incorporate terms such as transparency, collaboration, sharing, integrity. The authors suggest that a new period based on collaboration to development and sustainability is a real possibility. The authors argue that we are witnessing the end of an era, both at an institutional level and from the point of view of financial relations. Millions of connected citizens are beginning to forge alternative institutions using the web as a platform for innovation and value creation.Ĭollaboration, development and sustainability ![]() ![]() We are, the authors state, in a new historical period, in which we must decide if we want to remain wedded to the old paradigms of the industrial era or via innovation and collaboration transform the way we live, work, learn or govern ourselves. This time, Tapscott y Williams talk about how innovation process is expanding thanks to collaboration between people and the support they find in Social Media. Then, in the midst of the economic crisis, they completed this reflexion with another book: Macrowikinomics (2010), which is also an interesting read that I recommend. They first talked about this concept six years ago when they exposed the influence that collaboration and mass actions had into corporate structures. ![]() ![]() Have you ever heard about Wikinomics? It is a macroeconomic model developed by Don Tapscott and Anthony D. Posted at 09:11h in News by Henrik Stamm Kristensen ![]()
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